PIF initiated work on E-commerce in 2017. The program supports Forum Island Countries to engage in digital trade, so as to promote sustainable growth and poverty eradication. In its inception phase, the program focused on analytical and policy work to establish the foundations for Forum Island Countries to undertake transformative actions. Since 2022, focus has shifted to implementation of such actions following the adoption of the Pacific Regional E-commerce Strategy and Roadmap. Beyond implementation, the PIF has a leading role in the overall coordination of the Pacific E-commerce Initiative.