Measure 1.1.3 of the Pacific Regional E-commerce Strategy and Roadmap recommends the establishment of digital economy or e-commerce business associations in all FICs and at the regional level to to foster collaboration between companies, offer services, and advocate private sector interests on e-commerce.
E-commerce advocacy and other support services have not been developed by existing business associations, thus excluding an entire ecosystem from the benefits of being represented and served. Digital economy associations have started appearing in FICs, usually led by groups of industry players with limited interactions with government institutions.
E-commerce Europe and the European Multi-channel and Online Trade Association (EMOTA) represent models which could provide inspiration to FICs.