E-commerce Business Coaching: FSM, Samoa, Tuvalu and Vanuatu

About the Project

The PIFS E-commerce Business Toolkits are simple, step-by-step, example-based, guides for a hypothetical business wishing to explore the use of online tools to sell products and services in a given industry and a given geographical context.

As part of the piloting of the PIFS E-commerce Business Plus Program (PIFS E-Biz Plus), the Pacific Islands Forum Secretariat (PIFS) has delivered a a coaching and grant scheme for businesses from the Federate States of Micronesia, Samoa, Tuvalu and Vanuatu.

‘Coaching/mentoring scheme’ is the third step of the PIFS E-Biz Plus. For each beneficiary country, a subset of micro and small businesses is selected to benefit from this option. One-on-one mentoring/coaching is a highly effective way to provide customised support and guidance to small businesses. A mentor/coach can work directly with the business owner to help them identify opportunities, overcome challenges, and develop a roadmap for success. Businesses and entrepreneurs who have been sensitised, trained, and mentored/coached are offered the opportunity to join a Pacific E-commerce Community of Practice.

Through this project, PIFS coached and provided grants to eight businesses: two from the Federate States of Micronesia, two from Samoa, two from Tuvalu and two from Vanuatu.

Start and End Date


Geographical Focus

Federated States of Micronesia, Samoa, Tuvalu, Vanuatu

Main Beneficiary

Private Sector



Budget ($)



European Union

Implementing Agency


Contact Person

Andrea Ibba
Pacific E-commerce Coordinator

Policy Area

PA6. E-commerce Skills Development

Strategic Output

6.1. The regional innovation/start-up ecosystem for E-commerce business ventures is strengthened.


6.1.2 Partner with existing co-working spaces and innovation hubs to develop a regional program of short courses supporting the business community with skill development and with mentoring for the digital economy

Get In Touch